About Us.

d/b/a is a boutique advisory and coaching firm that focuses on the unique relationship between a leader and their Executive Business Partner (also known as an Executive Assistant). We offer bespoke, executive-level coaching and operations focused mentoring to up level your EBP’s ability to navigate the breadth, depth and complexity of the role.

Thanh Nguyen

Founder and Managing Director

Having operated from Executive Business Partner to CoS to COO, Thanh Nguyen has 15+ years experience working with private family offices, pre-revenue start-ups to Fortune 500 companies (Gemini, Outdoor Voices, ASAPP, Winklevoss Capital Fund, Under Armour, Under Armour Connected Fitness: Myfitnesspal, MapMyFitness, Everyday Dose).

We’ve operated and navigated every facet of the support role. From tactical to strategic, we’ve been in the very shoes of both the Executive Business Partner and the Executive.